Branding: 28th Hall Anniversary
The branding campaign created for Nanyang Technological University, Hall of Residence 6, 28th Hall Anniversary. With the 28th Hall Anniversary's theme of 第六村: Family. Memories. Dreams, the focus this year was on the rich culture and history of Hall 6.
Encapsulating the idea of community at its roots, the 28th Hall Anniversary celebrates the glorious past but also builds on dreaming for the future and together, one thing that binds us all, the family of Sixians. The friendships we forge, to learn to be part of something bigger than each single person, to be the collective capacity for change and progression much larger than anything one person could aspire to be in their lives. The idea of being inspired by the community, to be changed by it.
The humility that humbles us, yet with the burning fighting spirit within each one that spurs us on to fight harder, to bring Hall 6 to greater heights. To rejoice in the golden memories that binds us all.
With an overall frame of a baseball home plate and with 第六村 arranged in the shape of a house, to symbolise that no matter where we go, Hall 6 will always be our home. There is where the family, memories and dreams are formed, built and aim towards.