ADM: Branding | Campaign

ADM - Branding

DV2005 Visual Communication II, taken under Candice Ng

A branding project created on the topic of selflessness. With the idea of "the grass is greener where you plant it", that we should stop comparing with others but look at how each one of us can change to better others' lives. 

Together with a series of 'sprout', 'bloom', 'flower' and 'fruit' as the 4 sets of postcards to be sent out to recipients. 

 
VC V1.jpg

Collaterals

Posters, campaign booklet, letter writing kit: envelopes, postcard and stickers

VC V2.jpg
VC V3.jpg
 Letter Writing Kit: postcards, envelopes and stickers 

Letter Writing Kit: postcards, envelopes and stickers 

 Envelope with postcard insert

Envelope with postcard insert