Branding: Rack 85
Branding - Rack 85
Corporate branding created for Rack 85, a local start up in Singapore.
Rack 85 is an online store that caters to the millennials with affordable yet stylish tech products. The logo concept comes from the idea of sound waves, where the verbal recording of Rack 85 is visualised into rectangular form of sound waves. With the gold wavy lines inside to add a touch of classiness to the logo.