Branding: SJSM Youth Camp

Branding Campaign

The branding campaign created for St. John's - St. Margaret's Youth Camp 2014. The theme for the camp that year was based on the verse Matthew 11:28-30, Come to me, all who are weary and burdened and I will give you rest. Take my yoke upon you and learn from me, for I am gentle and humble in heart, and you will find rest for your souls. For my yoke is easy and my burden is light. 

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Logo Concept

The yoke of Christ can be seen with God's hand holding ours, that He will always be holding us in His hands and carrying us while we live in His ways.

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