A graphic designer by training based in Singapore with a Bachelor of Fine Arts (BFA) majoring in Visual Communications, I focus on branding and creative strategy through art direction in campaigns, typography, editorial and packaging designs along with creating immersive and interactive experiences in my field of work.
Outside my day job, I explore and delve into the rabbit hole of culture and society through ethnographic research and photography. Weaving together the complexity of various methods in which both forms of imagery — visual media and graphics can come together to tell stories in a multidisciplinary approach.
Education:
Visual and Media Anthropology, Master of Arts
HMKW, University of Applied Sciences for Media, Communication and Management, 2020-2022
Visual Communications, Bachelor of Fine Arts (Honors)
School of Art, Design and Media, Nanyang Technological University, 2014-2018
Brands/Work
The Straits Times
SPH Media, Senior Executive (Design)
(2/22 — Present)
Trilogy, Farmers Market, Benyfit Natural
Real Pet Food Co., Designer
(7/21 — 12/21)
Razer
Razer, Graphic Designer
(10/19 — 7/21)
Formula 1
Singapore GP, Freelance Graphic Designer
(6/19 — 9/19)
Hilton APAC / UOL Group / GuocoLand
The Catalyst Agency, Junior Art Director
(3/19 — 6/19)
Rumours / Tok Tok / Kota 88 / Baristart / Salt & Palm
Blue Waves Group Ventures, Freelance Graphic Designer
(11/18 — 1/19)
MOH / MOM / NHB / PA / NWCDC / SMA / SIF
Oxygen Studios Design, Junior Graphic Designer
(7/18 — 8/18)
Kashmi
Kashmi, Graphic Design Intern
(6/16 — 7/16)
National Youth Council, SHINE Festival
Dstnct/Gushcloud, Graphic Design Intern
(5/15 — 6/15)
Featured:
Unique Portfolio Season 1
New Blood by the Book, D&AD, London, 2019
Exhibitions:
2400
Group Exhibition, National Design Centre, Singapore, 2018
Holi
Group Exhibition, School of Art, Design and Media Library, Singapore, 2017
Blind
Group Exhibition, Media Art Nexus, Singapore, 2017
Blind
Group Exhibition, School of Art, Design and Media Lobby, Singapore, 2017
Oceania
Group Exhibition, School of Art, Design and Media Library, Singapore, 2016
We all have a story to tell
Group Exhibition, ArtScience Museum, Singapore, 2015